This is a big year for Route 66, and people around the world are celebrating the historic highway’s 90th anniversary. First designated as a road in 1926, Route 66 – often referred to as The Mother Road of America – is known for its nostalgia, charm and classic American appeal. While driving the route in Illinois, plan to see kitschy murals and monuments, quaint and historic towns, and people who can tell you all there is to know about Route 66.
Route 66 is a global attraction, and to celebrate this historic year, the Illinois Office of Tourism is spreading our love for the Mother Road with events in Germany, the UK and right here in the states.
To kick off this year’s 90th anniversary celebration, Illinois brought a taste of the Mother Road to London with a street party and pop-up mural. Well-known street artist Will Vibes created a 52-foot mural depicting iconic attractions along Route 66, which starts in Chicago.
The mural was accompanied by a pop-up party in Central London and included a food truck with Chicago-style hotdogs, a blues band and a classic car.
A bit further away in Germany, Route 66 fanfare was in full effect at the first ever Route 66 Festival in Ofterdingen, just outside Stuttgart. Enthusiasts of the Mother Road from all over the globe came to the festival to share their excitement and celebrate this year’s anniversary. Festival goers even got to experience the Illinois stretch of the road through an interactive photo booth with fun props and by speaking with tourism experts about Route 66 in Illinois.
And right here in the U.S., Bow Truss Coffee Roasters recently opened a new shop right at the start of Route 66 in downtown Chicago! A pop-up party brought the Illinois Route 66 experience to Chicagoans. Here, they sampled the new Bow Truss Route 66 Blend, interacted with authentic memorabilia from the Berwyn Route 66 Museum and watched a live mural depicting classic Route 66 stops in Illinois – like the Gemini Giant and Cozy Dog Drive In – come to life before their eyes.
The event featured a 1944 red Ford Coupe, pictured here, and authentic memorabilia from the Berwyn Route 66 Museum. Visitors could even enter to win an official Route 66 road sign.
There are even more celebrations in the works as we move closer to the Mother Road’s official anniversary date this November, like these upcoming events in Illinois:
- Berwyn Route 66 Car Show, August 27
- Cruise-in at the mansion in Bloomington, September 10
- GTO AA Regional All Pontiac Cruise and Show, September 17-18
- 15th Annual International Route 66 Mother Road Festival, September 23-25
Stay tuned to Enjoy Illinois’ social channels for updates so you can join in on the fun! And if you’re looking to start planning your Route 66 trip, be sure to visit EnjoyIllinois.com for inspiration.
-Illinois Office of Tourism